Oreo Creme Egg Cookie channels the spoilt nepo-baby
Mondelēz International is launching a major push behind its new limited-edition Oreo Creme Egg Cookie, hailing the brand as the…
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Brits abandon excessive treats for everyday rewards
UK consumers have moved away from a “treat yourself” mentality towards a “treat yourself better” mindset, where balance, confidence and…
Krispy Kreme jumps aboard Ark for advertising rethink
Krispy Kreme is overhauling its marketing and advertising as the doughnut giant seeks to the navigate the new junk food…
From cringe to fandom: social media rules the roost
Social media remains at the heart of most marketing activities, with nearly all (95%) professionals identifying the channel as a…
Ikea aims to let the quality, not the price, do the talking
Mother might be on notice with Ikea but the agency continues to put in a shift, with a new OOH…
NCA hires creatives behind Just Eat and Moonpig ads
New Commercial Arts has expanded its creative team with four new hires following a string of new business wins, including…
Revealed: How marketers can win the generation game
TikTok might be the first platform to be written into most marketing plans but, across the generations, this approach is…
ICO inaction exposed again as EU GDPR fines top €7bn
The UK Information Commissioner’s Office “softly, softly” approach has been exposed once more with a new report showing GDPR fines…
Carlsberg Britvic puts new fizz into Tango for youth blitz
Carlsberg Britvic-owned soft drink brand Tango – which used Orange Man slapping a drinker across the cheeks to build an…
Scottish Widows taps Gen Z creators for pensions push
Lloyds Banking Group pensions division Scottish Widows is aiming to encourage young women to start thinking about their pensions earlier…