LiveRamp plots expansion with launch of B2B division
LiveRamp, the company which rebranded from Acxiom Holdings following the sale of its marketing services business to IPG, is expanding…
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Marketers plough budget into exploring new technology
Marketers might be finding technology too complex, but they are not losing their appetite for the latest innovations, according to…
Mark Hill hands PPC extension to Jaywing after AI trials
Hair styling and hair care brand Mark Hill has signed up Jaywing’s Intelligence team to help drive revenue from pay-per-click…
Martech solutions are too complex for us, say marketers
The rise of technology is proving a major headache for marketers, with the vast majority (77%) admitting that martech has…
ASA chews out Wrigley’s over ‘sexually suggestive’ ad
Mars-owned brand Wrigley’s Extra has found itself in a sticky mess after being rapped for placing a “distasteful” and “sexually…
Syngenta appoints Gyro Manchester for global brief
Global agricultural company Syngenta has appointed Gyro UK to support the launch of its “next-generation” fungicide molecule in key countries….
NSPCC Learning revamps safeguarding advice service
NSPCC Learning, the charity’s service that aims to provide child protection training and information for all professionals working with children…
Hooper nets top marketing role for erotica site relaunch
Former Amaze One and Edit chief Sarah Hooper has taken up the role of marketing director at adult retailer Beate…
Nearly 60 charities reported to the ICO for FPS failings
It seems it is not only the sceptics who doubt the need for the Fundraising Preference Service, nearly 60 charities…
DMA joins with academia for ‘Value of Data’ initiative
The DMA is partnering with the University of Edinburgh in a bid to uncover the true worth of information to…