NSPCC online giving revamp triggers surge in donations
The NSPCC has hailed an overhaul of its online donation platform, after witnessing a 28% increase in the conversion rate…
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New tool claims to link ROI from marketing to final sale
The quest for joined up marketing is hard enough, attributing ROI to disparate marketing channels nigh on impossible but help…
Direct mail giants join war on £10bn postal scammers
The UK’s leading direct mail companies have pledged to share intelligence on scam mailings and work together with law enforcement…
Media iQ hires Estée Lauder chief for top marketing role
Global analytics and technology company Media iQ has recruited Estée Lauder director of media Nicola Young to drive firm’s marketing…
European Commission fails to hit its own GDPR deadline
The European Commission, which has become increasingly critical of member states and businesses dragging their feet over GDPR, appears to…
Cyber security experts can expect biggest rises in 2018
With cyber security skills in big demand, specialists with these skills are likely to scoop the highest pay rises among…
ICO unveils award for the top dog of UK data protection
UK data practitioners have a new reason to be the best of the best, aside from saving their company from…
UK overtakes Germany as online ad viewability rises
UK online ad viewability levels have been the bane of marketers’ lives for years but things could be finally looking…
Due diligence failings are still blighting the DM industry
The DM Commission, the Judge Dredd of the direct marketing sector which has the power to expel DMA members, has…
Noose tightens on rogue and lax firms as ICO fines soar
The Information Commissioners’ Office has fined 111 organisations a total of £10.1m for breaking the rules on spam and data…