DVLA reappoints Marketing Metrix to data business
Marketing Metrix has been reappointed by DVLA to further develop a segmentation and data visualisation system, two years after first…
News
Armadillo CRM appoints new client services director
Armadillo CRM, the Bath-based agency which secured a management buyout in February, has made its first major appointment since the…
Bosses guilty of 2.5m illegal calls hit with six year ban
Two directors of a company that bombarded consumers with more than 2.5 million automated calls have become the latest bosses…
War on TPS abuse claims double scalp with £400k fines
Two firms West Yorkshire firms have been fined a combined £400,000 by the Information Commissioner’s Office as the regulator continues…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
Smaller agencies gain more budget from major groups
The days when retained agencies picked up all the work from their clients appear to be drawing to a close,…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Bungling council rapped for Grenfell Tower data breach
Kensington & Chelsea Council has been battered by the Information Commissioner’s Office after a bungled Freedom of Information request saw…
Wetherspoons ditches social media over data misuse
Pub chain JD Wetherspoon has ditched its social media accounts, citing the “misuse of personal data” and the bad publicity…