Wunderman buys majority stake in martech firm Emark
WPP is continuing its acquisition spree to boost the services of Wunderman by acquiring a majority stake in marketing technology…
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Adspend to beat Brexit but AI will be the real winner
Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a…
Miracle-Gro owner hands Big Dog international brief
Evergreen Garden Care, the international company behind brands including Miracle-Gro, Weedol, Substral and Roundup, has handed its European and Australasian…
Matthew Heath joins Invesco as chief marketing officer
Former Lida chairman and strategy chief officer Matthew Heath has joined independent investment giant Invesco’s UK division as chief marketing…
Adobe signs $4.75bn deal for B2B specialist Marketo
Adobe is ratcheting up its quest for a major slice of data-driven marketing budgets with the acquisition of Marketo for…
Brussels threatens Facebook over data transparency
The European Commission has warned Facebook it is losing patience with the social network’s failure to comply with new transparency…
FA appoints Lida to kick off youth reward programme
The Football Association has appointed Lida to develop a new youth initiative, due to launch in January 2019, which builds…
Equifax first to be hit with maximum £500k data fine
The UK division of Equifax has become the first ever company to be fined the maximum £500,000 for breaking data…
First Bus hires digital agency to steer online CX drive
First Bus, one of the largest bus operators in the UK, is aiming to boost its online customer experience strategy…
More brands axed as Tesco reviews Clubcard again
Tesco is plotting yet another shake-up of its Clubcard scheme, after axing nearly 60 brands from its partner programme earlier…