Facebook beats ICO and EU with GDPR awareness push
Facebook has stolen a march on the Information Commissioner’s Office – and the social media giant’s rivals – by launching…
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Wunderman chief steps up at WPP as Sorrell jumps ship
Wunderman and WPP Digital chief executive Mark Read has become joint chief operating officer at WPP – alongside the head…
Former MAA chiefs sign assets deal for new trade body
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
Booming CRM sector set for further growth under GDPR
The CRM software market has now overtaken database management systems as the largest “software as a service” tool, with revenues…
ASA launches crackdown on UK rural delivery charges
Online retailers are facing a major crackdown on misleading claims about delivery charges to consumers from next month, with the…
ICO enlists brands for DIY public awareness campaign
The Information Commissioner’s Office is taking a collaborative approach for its long-awaited “Your Data Matters” public awareness campaign – launched…
ASA gets arsey over ‘offensive’ Wish.com online activity
Online retailer Wish.com has been spanked by the ad watchdog over a series of digital ads which promoted sex products…
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…