YouTube ad overhaul ‘biggest since platform launched’
Google is attempting to ease concerns over brand safety – and head off a highly damaging advertising boycott – by…
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Opportunity knocks for email but transparency is crucial
Email marketing may have its knockers but the opportunity its offers brands to get their messages in front of consumers…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
Marketers still struggling to connect despite data boom
Despite increased sophistication in how marketing data is being collected and used, the sheer volume of data means brand owners…
Ad body scoffs at claims that TV spots make kids gorge
The Advertising Association has hit back at Cancer Research UK claims that youngsters who watch over three hours of commercial TV a…
Just Eat grovels as driver chats up customer via text
The Information Commissioner’s Office has launched an investigation into claims that a Just Eat delivery driver used a female customer’s…
Xavier Rees to double up as chief exec of Havas Helia
Havas Helia is cosying up to sister agency Havas London with the appointment of Xavier Rees as chief executive across…
Customers take swipe at Tesco over new Clubcard cuts
Tesco is facing a customer backlash over yet another overhaul of its Clubcard loyalty scheme, which has seen the value…
WPP buys Mash to bolster Kantar Consulting operation
Just days after pooling its four divisions into one, WPP’s data division Kantar Consulting, has acquired London-based brand strategy and…
New Jaywing unit to tap into AI and machine learning
Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the…