Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
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Sloppy BT whacked for sending 5 million illegal emails
BT has been consigned to the data-driven marketing hall of shame after becoming the latest major brand to have been…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…
Armadillo appoints agency’s first digital design director
CRM agency Armadillo is continuing to beef up its senior team following a management buyout in February with the appointment…
Moss Bros runs location marketing trial to suit you sir
Moss Bros, the under pressure suits and formalwear retailer, is attempting to regain ground lost to online retailers by running…
Commons ‘wasted £100,000 on faulty GDPR training’
The House of Commons has been accused of wasting nearly £100,000 of taxpayers’ money on GDPR training for MPs and…
Industry pays tribute to Tod Norman, ‘an amazing man’
Friends and former colleagues have paid tribute to Tod Norman, a highly respected industry figure and recognised authority on business…
Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
Glos cops cuffed over leak of sensitive child abuse data
Gloucestershire Police has become the latest force to be hauled up in front of the privacy regulator after being fined…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…