Bentley hires Dialogue to revamp customer magazine
Bentley Motors has appointed Archant Dialogue to overhaul its content marketing strategy and revamp the brand’s international customer publication, Bentley…
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ICO confirms overhaul of Telephone Preference Service
The Information Commissioner’s Office has finally confirmed that it will remove the millions of inactive and invalid telephone numbers from…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…
Armadillo CRM secures MBO and targets 100% growth
Bath-based agency Armadillo CRM, which works with brands including McDonald’s, hotels.com and Disney, has undergone a management buy-out led by…
£300k ICO fine fuels new call to bring directors to book
The Information Commissioner’s Office is continuing its fight to get the Government to reintroduce measures which would make directors of…
Bogus marketing consultant sent to prison for VAT scam
A company director, who tried to blag more than £140,000 in VAT repayments from HMRC by setting up umpteen marketing…
MSQ Partners lands global brief for personal care giant
Church & Dwight, the company behind personal care brands Arm & Hammer, Pearl Drops, Femfresh and Anusol, has appointed MSQ…
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Adult site age checks could trigger mass porn pull-out
Adult entertainment sites such as Pornhub and Xhamster could see their web traffic go decidedly limp after the introduction of…
Exposed: the huge workload coming your way with GDPR
The scale of the extra workload companies can expect under GDPR has been exposed, with firms facing an average 89…