Hugh Treacy joins Isobel to head up activation spin-off
Ad agency Isobel is launching a brand activation division, dubbed Isobel Street, and has drafted in former Arnold KLP chief…
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WPP hit as new ransomware attack wreaks global havoc
Marketing services giant WPP is among a raft of companies which have been struck by a new worldwide ransomware attack,…
Irish boost budget for data regulator over GDPR fears
The Irish have finally acted to beef up the country’s data protection regulator, which governs many of the world’s top…
Wetherspoons deletes entire email marketing database
Pub chain JD Wetherspoon has taken the unprecedented step of deliberately wiping out its entire email marketing database, amid claims…
Oxfam launches DRTV ad to push ‘clean water’ solution
Oxfam is launching a DRTV campaign to promote how a simple “Oxfam bucket” – which costs just £3 – can…
Sky trials new VIP loyalty scheme to boost retention
Sky is running trials of a new loyalty scheme for both TV and broadband customers, dubbed “Sky VIP”, soft launching…
Tories face probe over election telemarketing campaign
The Conservative Party has been accused of using underhand tactics – including a “secret” call centre – during the General…
Google to stop scanning Gmail accounts for ad targeting
Google is pulling the plug on its long-standing practice of scanning the contents of individual Gmail accounts to deliver targeted…
Wunderman scoops Samsung pan-Euro CRM account
Wunderman has been appointed to lead Samsung Electronics’ CRM and loyalty marketing activity across Europe, beating off competition from DigitasLBi…
Callcredit signs Spanish deal for international expansion
Callcredit Information Group has further boosted its international ambitions by gaining a foothold in the Spanish market through the acquisition…