Affiliate marketing industry warned over privacy failings
The affiliate marketing industry has been warned to clean up its act – or else – following an international probe…
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‘Simple’ personalisation fails to impress consumers
Personalisation may be seen as the holy grail for marketers, but simply sending customers birthday greetings or addressing them by…
Millennials showing the love for on-pack promotions
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Vanquis put to the sword with £169m compensation bill
Just weeks after being fined for unlawful marketing practices Vanquis Bank has been ordered to pay its customers almost £169m…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…
Code revamps online hub for Bentley Collection store
Upmarket car marque Bentley has relaunched its online Bentley Collection store, which offers a range of luxury clothing, accessories, and…
Harveys and Bensons for Beds appoints three agencies
Harveys and Bensons for Beds is aiming to beef up its online activity, including a greater focus on ecommerce, with…
ICO plots consumer campaign in run-up to GDPR D-Day
The Information Commissioner’s Office has confirmed it will launch a consumer marketing campaign in April designed to educate the public…
Lloyds to invest £3bn in data and technology overhaul
Lloyds Banking Group is attempting to stave off rampant competition in the market by tackling its legacy systems with a…
Epiphany co-founder Quigley returns in non-exec role
Epiphany co-founder Shane Quigley, who set up the business in 2005 but left when it was bought by Jaywing in…