Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
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ASA slams the brakes on ‘reckless’ Aviva safe driving ad
An Aviva campaign – starring former Formula One driver David Coulthard – which was designed to attract “safer drivers” has…
Paddy Power hits the deck as ASA batters racist ad
Advertising bad boy Paddy Power has been dumped on its backside once more over its campaign promoting an early pay-out on…
23red pumps up volume to tackle high blood pressure
Public Health England is launching a campaign to promote its Heart Age Test to raise awareness of the importance of…
Ecrebo raids Aimia again to hire chief analytics officer
Retail marketing specialist Ecrebo – which is backed by Air Miles and Nectar chief Sir Keith Mills and counts M&S…
70% of customers plan to demand to see their data
Companies may be quaking in their boots over the prospect of huge fines for a data breach under GDPR but…
PPI cowboys ride roughshod over latest ICO crackdown
As the Terminator-style PPI compensation ads roll out, fresh evidence has emerged that directors of rogue claims companies are putting…
Apple scoffs at claims Safari 11 will sabotage online ads
Apple has shot down online ad industry demands to rethink its new privacy-protecting browser feature – due to launch this…
Wunderman hands UK group CEO role to tech chief
Wunderman UK has promoted chief technology officer Stephan Pretorius to the role of group chief executive, putting him in charge…
Equifax admits that 400,000 Brits hit by US breach
Equifax has finally revealed how many UK consumers have been caught up by its massive US breach, with the company…