Lida kicks off its first major campaign for Open Uni
The Open University is launching a major social re-engagement campaign in an effort to attract a new swathe of students…
News
Relief for charities as FPS rules out data screening
Charities and their agencies will not be forced to screen their databases against the Fundraising Preference Service before they embark…
Chelsea FC banks on the kids with messenger launch
Chelsea FC is setting its sites firmly on the next generation of fans by linking up with smartphone messenger app…
Barclays fails again after scammers ransack account
Another day, another spot of bother for Barclays after claims that fraudsters can easily contact the bank, pose as a…
Facebook and Adblock tool up for online battle royal
As arms races go, it is hardly in the same league as the Cold War, but the battle between Adblock Plus…
TMW signs fashionista for Unilever Impulse brand
Unilever is the latest brand owner to embrace the blogging community with a new TV and online campaign for Impulse…
CRUK praises DM as major factor in raising £100m
At a time when charities are facing a seemingly endless barrage of criticism over fundraising methods, at last some good…
Barclays won’t stop mailing man who doesn’t exist
Tales of major brands sending direct mail to the dead are legendary, but Barclays appears to have gone one better…
CMA fingers social media agency over hidden ads
Social media agencies have been warned that the Competition & Markets Authority (CMA) will not tolerate ‘hidden’ ads after finding…
Industry preps new charm offensive after Govt rejig
The direct marketing sector finds itself with a host of new Tory ministers to schmooze following yet another shake-up of Government departments which…