Agencies set to drop trousers as BT and EE review
BT has finally kicked off a review of the direct marketing business for both its own brand and mobile firm…
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Leeds BS hires former O2 chief for customer drive
Leeds Building Society has appointed former O2 chief Yvonne Banks as its first head of customer experience in a move…
Agencies pay high price for SEO ‘smoke and mirrors’
Digital and direct marketing agencies are finding out to their cost that they can no longer kid clients that their…
Pandora probes web search influence on footfall
Upmarket jewellery retailer Pandora – which specialises in those charm bracelets so many seem to crave – has partnered with…
Ad-block downloads ‘level out’ but IAB urges caution
The IAB UK has given a cautious welcome to the latest figures on ad-blocking, which show there has been no…
Marketers admit to being clueless about margins
The days when marketers only did the airy fairy part – like trips abroad to the photoshoot and being schmoozed by…
Browned off ASA bosses expose tanning pill claims
The shady claims of a company which reckons its tanning pills not only offer sun-lovers a “safe” alternative to sitting…
Letter issues spell disaster for Walkers promotion
Walkers Crisps has been crushed by the ad watchdog after scores of customers complained that many of the trips in…
Grimes joins Getty Images to lead consumer push
Getty Images is continuing to beef up its senior team following the launch of its consumer website earlier this month,…
Charities urged to embrace mail to woo youngsters
Most charities may still be reeling from the negative publicity the sector has attracted over the past year but they…