Christmas shopping starts Bank Holiday weekend
Bad news for those who thought August Bank Holiday was all about basking in the sunshine – or dodging the…
News
Brands back industry fight over e-marketing opt-in
Major brand owners have come out fighting against Brussels plans to make all electronic marketing – including email, texts and…
Microsoft in dock again as Windows 10 uproar grows
Microsoft has been warned it could face a mass legal action over its “blatant disregard” for user privacy in Windows…
PwC to hire 1,000 experts as data security fears soar
Consultancy giant PwC is recruiting more than 1,000 new cybersecurity specialists to address growing concerns among its client base following…
Haygarth unveils Surrey Business School overhaul
Surrey Business School – part of the University of Surrey – is ramping up its pursuit of new students and…
DMA reveals its blueprint for responsible marketing
The DMA is attempting to grab the higher ground against the rise of unscrupulous marketing techniques by setting up a…
Top loyalty schemes sign up for payment card app
Avios, Virgin Atlantic and HMV are among the first major retailers to join a new app-based system which allows consumers…
MEC proves cut above rest for Wilkinson Sword brief
Wilkinson Sword women’s products are likely to have a much higher profile on social media sites after the company’s new…
Top Sainsbury’s role to put data at heart of business
Sainsbury’s has created the role of chief data officer as part of plans to put customer information at the heart…
Marketing Metrix aims to replicate Bake Off success
With series seven of the BBC’s Great British Bake Off starting next week, the boffins at Marketing Metrix are taking…