Lida recruits ‘true force of nature’ Winn for ECD role
Lida chief creative officer Trefor Thomas has wasted little time in building his senior team, hiring former Iris Worldwide creative…
News
Acxiom flogs off specialist email unit in $50m deal
Acxiom has sold off its specialist email services unit, Acxiom Impact, to the data-driven marketing technology group which recently completed a…
EasyJet embraces AI as data strategy takes flight
EasyJet is hailing its use of artificial intelligence across the business, from managing its flights schedule to boosting its new…
ICO offers to ease the pain of school exam failures
Disappointed students who have failed to get the right GCSE and A-level grades have been given a shoulder to cry…
Facebook says it will force ads through ad-blockers
Facebook has signalled its intention to tackle the rising threat of ad-blockers by forcing desktop users to view ads whether…
Charities finally advised how to avoid agency horror
The Institute of Fundraising is aiming to tackle head-on the seemingly disastrous relationships between many charities and their agencies which,…
Pets at Home unveils mobile app for VIP loyalty club
Pets at Home has overhauled its ‘Very Important Pets’ (VIP) loyalty club by launching a mobile version of the scheme…
Charities boost marketing as adspend nears £460m
The charity sector appears to be marketing itself out of its current crisis, with new figures from Nielsen showing the sector…
Affinity marketing specialist launches MediaSwap
Brand owners are being offered a new service which allows them to swap media opportunities – from email and direct…
Whistl attacks ‘unpunished, unrepentant’ Royal Mail
Postal operator Whistl has launched a scathing attack on Royal Mail – setting out a ten-point plan in its submission to Ofcom’s review of its…