Monarch unveils first brand campaign in three years
Monarch is launching its first brand response campaign in three years in an effort to highlight the difference its cabin…
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Dare chief walks the path from agency to Facebook
Facebook is continuing its strategy of plucking senior staff from agency-land by hiring Dare chief executive Leigh Thomas to be…
Programmatic blamed as ad viewability levels crash
Programmatic and automated ad buying might make life easier for agencies but it comes at a cost to their clients,…
eBay takes on data giants with home movers service
eBay Advertising has the data industry firmly in its sights with the launch of the Home Mover ‘Advanced Targeting’ scheme, which…
Don’t panic, says IPA chief, Brexit cuts aren’t fatal
IPA director general Paul Bainsfair has joined his industry peers in calling on advertisers not to slash their budgets post-Brexit,…
Fresh call to outlaw payday loan cold telemarketing
The Financial Conduct Authority and Her Majesty’s Treasury are being urged to ban unsolicited telemarketing calls promoting high-risk financial products,…
Amaze unveils idiot’s guide to content marketing
If you work at a company which is still struggling to come to terms with the rise of content marketing,…
23red woos young to sign for Organ Donor Register
The NHS Blood & Transplant service is launching a new campaign to promote the importance of joining the NHS Organ…
Finance firms turn back on deceased pension fraud
There are increasing fears that the Government and the pension sector have their heads firmly buried in the sand over…
Banning transatlantic data transfers to cost £120bn
Facebook claims that a move to ban alternative transatlantic data transfer methods could cost companies tens of billions of pounds…