Agencies vie for Vauxhall direct marketing account
General Motors UK has called a review of the Vauxhall direct marketing business, four years after pulling the account from…
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ICO demands shake-up of unworkable EU cookie law
The much-loathed Brussels “cookie law” – which has forced every website owner to gain consent for using browsing data –…
Škoda urges ‘Mamils’ to ride Tour de France in UK
British middle-aged men in lycra (Mamils) looking for that Tour de France experience are being offered the chance to re-enact their…
Forget Brexit fears, brands crying out for data chiefs
With Brexit negotiations not due to start until 2017, the UK marketing industry can get back to business and none…
20-mins BT outage sparks hours of business chaos
A 20-minute power cut may not sound much, but when you are BT it is enough to wreak havoc for hours…
‘Only dumb data execs think they can escape GDPR’
For an industry which prides itself on being smarter than most, many data professionals stand accused of being decidedly dumb…
DMA maps out fundraising future for charity sector
Industry body the DMA is attempting to ease the pressure on charity marketers in the wake of the ongoing backlash…
Marketers urged to follow porn sites to crack mobile
Anyone still in any doubt about combining mobile and desktop websites need look no further than the porn industry, according…
IAB UK hunts new chief as industry threats mount
The Internet Advertising Bureau UK is seeking a new chief executive to tackle growing fears about the effectiveness of online…
Brussels widens probe into Google Adsense scheme
The European Commission is widening its investigation into Google with new charges that the company’s comparison shopping and online ad…