News

2 Sky mailing

Sky shot down for whacking Virgin

A Sky direct mail campaign has been grounded by the ad watchdog after it ruled the missive misleadingly belittled Virgin’s…



ireland

Irish face data protection meltdown

The Irish government’s drive to attract big technology companies by offering tax breaks could go into meltdown after ministers in…


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77% of behavioural ads flout rules

The ad watchdog is taking nearly 300 companies to task over their use of online behavioural advertising after a monitoring…





videowatching

Video ads soar 1,260% as 4G rises

Client marketers are waking up to the power of video content in their advertising, with the latest figures showing video…


woman_on_computer

Email marketing hits record high

Email marketing volumes are continuing to smash all records as companies move away from using the technique as a cheap…