Consumers ‘not fooled by paid-for social content’
Any companies still under the illusion that a social media strategy simply takes a few daily automated updates and splurges…
News
Whistl sees door drops soar as brands test sampling
Whistl has witnessed a 24% increase in its door drop volumes over the past year, amid claims by the company…
Perkins start-up seals deal for Cheil healthcare wing
Former Rapp managing director John Perkins has secured a major deal for his new start-up, Wethepeople, six months after co-founding…
Dentsu swoops as Gyro finally sells to major group
Gyro, the business to business agency founded 25 years ago by Gary Brine, has finally sold to a major marketing…
‘Aggressive’ charity agency goes into liquidation
The fundraising agency accused of targeting elderly people with aggressive doorstep techniques has gone into liquidation with the loss of…
Software Bureau unveils Mailmark scheme upgrade
The Software Bureau has implemented a major upgrade to its scheme which helps firms take advantage of Royal Mail’s barcode…
CRM gaffe wipes out £54m from Vodafone profits
Vodafone UK has admitted that a botched migration of customer data into a new Siebel CRM system has led to…
Parkrun aims to step up digital strategy with Dare
Parkrun, the not-for-profit organisation behind the free organised 5k run phenomenon, has appointed Dare as its first full-service digital partner…
Jaywing ties with Leeds Uni for MSc analytics course
Jaywing has signed another academic partnership in the field of data science and its use in marketing, with Leeds Institute…
Smaller charities to escape donor opt-out scheme
DMA head of preference services John Mitchison has tried to allay fears over the impending Fundraising Preference Service by insisting…