Agencies vie for Vauxhall direct marketing account

Vauxhall-Corsa-A-Z-720p 2General Motors UK has called a review of the Vauxhall direct marketing business, four years after pulling the account from Draft FCB and handing it to MRM Meteorite.
It is understood that the company has requested RFIs from a number of agencies over the statutory review, which will also include the incumbent.
The win was the first for the agency after McCann Worldgroup acquired the independent Meteorite in November 2011 and merged it with its own MRM to form MRM Meteorite.
Vauxhall has been the second-largest selling car brand in the UK for over two decades, however, doubt has been cast over the future of car production in Britain following the Brexit referendum result.
According to an LMC Automotive report, analysts suggest that General Motors is the manufacturer most likely to move its production to mainland Europe due to rising costs once Britain leaves the EU.
The report claims moving production of UK-bound models to Opel’s Polish factory could happen as soon as in five years, to coincide with the launch of the next-generation Astra.
However, Vauxhall insists that business will carry on as usual until the UK government reveals its plans for Brexit. Vauxhall said: “It’s important that business continues to benefit from the free movement of goods and people during [the transition] period [of Brexit].
“Communication on the development of the future relationship with the EU should also be clear and transparent. We fully support remaining part of the European Economic Area.”

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