Ann Summers whips up ad strategy

Every hot-blooded consumer’s favourite retailer – Ann Summers – is planning to penetrate new markets, as well as satisfy existing customers, by whipping its digital strategy into shape to drive traffic to both its online and high street stores.
The company has handed the activity to Jaywing-owned Epiphany, which has been briefed to manage all aspects of its search marketing strategy, following a competitive pitch process.
The new partnership will see the agency develop Ann Summers’ online presence through targeted organic and paid search campaigns. Epiphany will be responsible for running the retailer’s search engine optimisation, pay-per-click and programmatic advertising strategies.
Epiphany chief executive Rob Shaw hailed Ann Summers as a brand that is known for pushing the boundaries and innovating. He added: “We have a proven track record in improving paid search performance for some of the UK’s biggest retail brands and we’re looking forward to making one of the UK’s favourite brands even more successful.”
Meanwhile Ann Summers managing director Vanessa Gold said: “We’re looking forward to collaborating with an agency with a proven track record that shares our enthusiasm and commitment to innovation.”

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