Former Publicis Chemistry creative chief David Prideaux has been appointed joint executive creative director at Iris, working alongside Andy Taylor, after eight months freelancing at the agency.
Multi-award winning Prideaux started his career as a copywriter at Bates Dorland in 1988, staying nearly a decade before joining Circus as creative partner.
Four years later, he had been poached by John Townshend as creative director at Rapier. Prideaux quit in March 2007 to head up creative across Publicis Dialog and Publicis Modem, which were eventually folded into Publicis Chemistry; he also sat on the board of the main ad agency.
At Iris, Prideaux will initially work on Barclaycard, Shell and Samsung and together with Taylor will oversee the Iris’ London creative department, reporting to chief creative officer Shaun McIlrath.
He effectively succeeds Chris Baylis, who left after Christmas to go freelance.
McIlrath said: “David not only brings a huge amount of creative and managerial experience, he shares the same sense of frustrated ambition that all our best recruits from the networks have shown.”
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