Jaywing has strengthened its senior team with the appointment of a new head of planning, Nicola Carey, who joins from consumer insight and brand strategy consultancy Sparkler.
In her new role, Carey will work across different accounts to ensure the effective integration of client services and creative to achieve maximum results for clients on a number of aspects of the planning mix including brand, insight and campaign evaluation.
She will also work with the agency’s consulting division to help clients maximise and gain insight from their data.
Carey was previously a senior consultant at Sparkler and responsible for the management of the EE, Diageo and Red Bull Media House accounts. She has also worked with Nokia, British Gas, Britvic and the BBC.
Jaywing managing director David Wood said: “Nicola will be a superb asset to the team. Not only does she bring with her the right blend of experience, skills and leadership, she has incredible character and a down-to-earth style.
“I have every confidence her clear insights and years of international market research will give our clients a rare understanding of their target audiences.”
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