Agencies crave media coverage but aren’t sold on PR
Nearly three-quarters (73%) of agency chiefs consider media coverage to be an effective strategy in building their business profile –…
agency news
Archibald opens UK ‘human experience’ business CA.5
Stuart Archibald is returning to the UK agency market, some 25 years after he co-founded Archibald Ingall Stretton, with a…
VCCP launches first AI global creative agency, Faith
VCCP has become the first agency group to launch a standalone global artificial intelligence creative agency, which will act as…
Wavemaker in ‘talent-first’ newbies recruitment drive
WPP media agency Wavemaker UK is aiming to play a key role in attracting youngsters to the industry with the…
Ben Golik reunites with Goodman at Uncommon CX
Former M&C Saatchi and Lida chief Ben Golik has been reunited with Jonathan Goodman after being handed the role of…
M&C Saatchi brings in CX chief for Clear global role
Clear M&C Saatchi, the agency group’s global consultancy specialising in brand, experience, and innovation, has appointed its first global CX…
Sense hires former Sainsbury’s chief for retail launch
Brand experience agency Sense is launching a retail division, designed to help clients respond to the ever-evolving landscape, with former…
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…
UK firms squeezed as invoices go unpaid for months
Fresh concerns over client companies enforcing extended payment terms on their agencies have been exacerbated by claims that more than…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…