Amazon ‘losing the battle against fake five star reviews’
Amazon has been accused of unwittingly sanctioning a flood of fake five-star reviews for virtually unknown brands in a move…
retail marketing
Tesco boss confirms major Clubcard investment plans
Tesco boss Dave Lewis has confirmed that the retail giant is to splash the cash on its Clubcard loyalty scheme…
Tesco plans Clubcard boost after months of cutbacks
Tesco is planning a fresh revamp of its Clubcard loyalty scheme, amid reports that it wants to offer greater incentives…
AO.com ditches TV to plough budget into social media
Electrical retailer AO.com is pulling out of TV advertising this year to plough its spend into digital and social media…
Asda trials first loyalty scheme with George Rewards
Asda has started trials of its first ever loyalty programme, some 70 years after the supermarket chain was founded in…
Homebase builds data strategy with Havas Media hire
Homebase is aiming to tap into the power of data to reverse its fortunes after appointing Havas Media to handle…
Omnichannel tech can tackle high street tumbleweed
Retailers searching for a solution to the decline of the UK high street are being urged to embrace omnichannel technological…
Asda appoints Jaywing to handle digital marketing brief
Asda’s merger with Sainsbury’s may still be up in the air but the supermarket giant is aiming to ensure that…
Three UK hunts CRM agency as it gears up for 5G launch
Three UK, the CK Hutchison Holdings mobile brand, has kicked off a search for a new CRM agency through AAR…
JD bigs up insights scheme for opening doors in China
Chinese ecommerce giant JD.com is hailing the success of its data-driven insights service for helping brands tailor their products and…