Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
retail marketing
Dr Martens online sales surge gives rivals a good kicking
Dr Martens – the original “bovver boot” now sported by everyone from Gigi Hadid and Jessica Alba to Brooklyn Beckham…
Morrisons man is spared jail after More loyalty fraud
A hapless Morrisons staffer, who defrauded the supermarket giant out of more than £42,000 by loading millions of points on…
Harrods marketing chief to depart after just 18 months
Harrods is being forced to hunt a new chief marketing and customer officer after Amanda Hill, who only joined 18…
Aldi caught cooking the books to woo Tesco shoppers
Aldi has been caught red-handed fiddling the figures in a price comparison ad campaign which claimed that a stack of its…
Marketers feel the pain as Asos takes axe to 100 jobs
Scores of marketing jobs are set to be axed by online fashion giant Asos following reports that the embattled retailer…
How local data-driven activity can save the high street
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…
Deliveroo and Just Eat data governance hard to swallow
Two of the most popular takeaway apps in the world, Deliveroo and Just Eat, have had their data governance called…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Three calls in MRM McCann to run customer marketing
Three UK, the mobile brand owned by CK Hutchison Holdings, has handed its CRM account to MRM McCann London with…