AllSaints embraces AI for new personalisation strategy
Leading retail brand AllSaints – whose celebrity fans include the likes of Christina Aguilera and Nicole Scherzinger – has implemented…
retail marketing
Royal Mail data chief takes top role at Pets at Home
Pets at Home has appointed its first ever chief data officer to boost the retailer’s ‘Very Important Pets’ (VIP) customer…
Brits back AI to improve shopping but fear for privacy
The majority of Brits believe that introducing AI systems will improve the overall consumer shopping experience but are at odds…
Next Directory still paying dividends as online sales soar
The launch of Next Directory some 30 years ago has been cited as one of the key reasons why the…
Wilko appoints retailer’s first customer insight chief
Wilko, the family-owned retailer beloved of bargain-hunters across the land, is aiming to put data science at the heart of…
LK Bennett fashions new online strategy to fuel growth
Fashion brand LK Bennett is aiming to bring some sparkle to its online marketing activity with the appointment of agency…
M&S drafts in first ever chief digital and data officer
Marks & Spencer is ratcheting up its drive to put data at the heart of the business – a move…
Retailers and social media sites face GDPR data exodus
Retailers and social media companies will be hit hardest by consumers’ desire to use GDPR to take back control of…
M&S boosts data strategy with predictive analysis deal
Just a week after revealing it is setting up an in-house data science academy, Marks & Spencer is further strengthening…
Clubcard mailings under threat in new Tesco shake-up
Tesco is aiming to appease disgruntled Clubcard customers, who have vented their anger over a raft of cutbacks to the…