Digital advertising business Ozone, which was launched in 2018 by News UK, The Guardian, The Telegraph and Reach before expanding globally, has signed a deal to bring Zoopla’s highly engaged audience to its platform.
Zoopla reaches 9 million unique users on a monthly basis, with an audience that spans home movers, homeowners, landlords and renters engaging with property, homeownership and moving related content and services.
It is claimed this creates valuable opportunities for brands to connect with consumers during key moments in their home moving and homeownership journeys.
Through this partnership, Zoopla joins Ozone’s growing portfolio, enabling advertisers to connect with consumers in the environments where they go to be informed, inspired and entertained.
The addition of Zoopla marks the continued evolution of Ozone’s Audience Connection Platform. This signing follows a landmark period of growth, during which Ozone’s publisher portfolio grew by 85% in 2025, welcoming major audience-first businesses including CNN, People Inc, The Washington Post, Prensa Iberica, SportingNews and FootballCo.
Ozone senior publisher development director Dipti Patel said: “We’re delighted to welcome Zoopla to Ozone’s platform offering. As one of the UK’s most trusted property destinations, Zoopla brings a highly engaged audience that is actively making significant life and financial decisions.
“This partnership strengthens our ability to connect advertisers with consumers at pivotal moments in their lives, within trusted, brand-safe environments. Adding Zoopla further enhances the depth and quality of audiences available through Ozone’s platform.”
Zoopla director of strategic partnerships Dickson Abegunde added: “At Zoopla, we’re uniquely positioned to support consumers through some of life’s most important property decisions. We’re committed to building strategic partnerships that combine homeowner intelligence, audience collaboration and bespoke experiences to drive meaningful outcomes for brands and consumers.
“Partnering with Ozone broadens access to Zoopla’s advertising inventory, enabling more brands to benefit from the scale, quality and context of our platform.
“Together, we’re creating more opportunities for brands to engage consumers at key moments throughout the home moving and homeownership journey.”
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