Twin attack on mobile phone spam
The Government is being warned that the UK’s multi-million pound mobile marketing industry is being “seriously damaged” by regulators failing…
Articles by DecisionMarketing
Centaur axes titles and top staff
Centaur Media is axing the print versions of two of its leading titles – New Media Age and Design Week…
Over-50s surge debunks FB exodus
Recent reports about an apparent “Facebook exodus” – claiming millions are ditching the social network site – have been called…
Nivea Soft in experiential push
Beiersdorf UK is backing a new campaign for its Nivea Soft moisturising cream with an experiential campaign to drive awareness,…
Email ‘beats social media contact’
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to a…
Sainsbury’s boosts online team
Sainsbury’s is strengthening its online management team by recruiting a former Ocado chief as director of online and promoting an…
Travelodge hit by email attack
Hotel chain Travelodge has launched an investigation into a security breach that has seen its customers’ email addresses stolen. The…
Who needs the Gutter bar?
I’d like to say I’ve spent all week on the beach in Cannes gawping at Brazilians. Sadly, though, I haven’t…
Customers fume over Tesco gaffe
Tesco Bank is facing a mass customer exodus despite drafting in call centre staff to help people log in to…
EC demands do-not-track ‘or else’
Web companies have 12 months to come up with a do-not-track standard or face a major clampdown, the European Commissioner…