News

The memorial Facebook page for IDM founder Professor Derek Holder has been infiltrated by rogue advertising after a new member…

US data group MeritDirect is targeting the UK market with the launch of an international division operated out of London,…

Procter & Gamble is implementing a new digital customer engagement platform to improve personalised communications with its estimated 4.6 billion…

Direct marketing agencies left empty-handed after the Government’s £360m review are fuming over what many view as the client’s incompetence,…

Aimia, the company behind the Nectar loyalty scheme, has overhauled its UK management team after handing EMEA chief executive David…

Online behavioural advertising is facing death by a thousand cuts after leading web browser Mozilla confirmed its latest update will…

The Government has at last appointed its direct and digital agencies for the new creative framework – which has replaced…

Tesco is going into overdrive to rebuild trust among customers following the horsemeat scandal by sending a personal email from…

Officials at the DMA have hailed their part in spearheading the UK’s lobbying efforts against the draft EU data laws…

Consumers are more willing than ever to share information with brands, according to a new study which claims a improved…