Consumers wake up to the power of AI engagement
Artificial intelligence may still seem more at home in a Hollywood movie but consumers are waking up to its potential…
News
Fears grow over charity preference service budget
Charity marketers have claimed that the launch of the Fundraising Preference Service could descend into chaos following reports that the…
Software Bureau Mailmark plan goes open source
The Software Bureau has made the unprecedented step of publishing the open standards for its Mailmark eManifest management process, GeMMA,…
Microsoft stumps up $26bn in cash to buy LinkedIn
Microsoft has struck a deal to buy professional social networking company LinkedIn for a cool $26.2bn (£15.9bn) in cash –…
Ray reunited with Stephens as Stack new biz chief
Former Rapier new business and marketing chief Suzy Ray has been reunited with her old boss Ben Stephens, who has…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
Whistl boosts parcels team with senior appointment
Postal operator Whistl has wrapped up the senior management team for its packets and parcels division with the appointment of…
MRM Meteorite scoops Pernod Ricard digital brief
Premium spirits and wine company Pernod Ricard UK has appointed MRM Meteorite to create digital engagement and e-CRM programmes across…
‘Chicken King’ plucks Giraffe restaurants from Tesco
Tesco is finally offloading its loss-making Giraffe restaurant chain to the owner of Harry Ramsden’s fish and chip shops Boparan…
Pizza Hut eyes traffic boost with Amaze site revamp
Pizza Hut Restaurants is gunning for pizza-loving millennials with an online overhaul to offer a more personalised experience with the…