Forget creative, contact data has the biggest impact
Creative directors might want to look away now; businesses reckon that up-to-date contact data has the single greatest impact on…
News
Jack Wills fingered over teen romp catalogue ads
The ad watchdog has torn a strip off clothing brand Jack Wills after it featured images of young male and…
TMW Unlimited strengthens its strategy department
TMW Unlimited is bolstering its strategy team with a raft of promotions as well as the appointment of OMD strategy director Dan…
Ofcom backs text service for mobile TPS sign-ups
Mobile phone users can send a simple text message to opt out of unsolicited sales and marketing calls following the…
Rob Salmon quits Teradata to take top SAP position
Rob Salmon has quit his role as commercial director at Teradata Applications to join German software giant SAP as sales…
Media in dock over charity direct mail accusations
The media has been accused of stirring up “sensationalist nonsense” over charity fundraising by claiming that many UK charities are…
Anglian brings in Epiphany to counter rise of Everest
Anglian Home Improvements is aiming to get one back over its main rival Everest by boosting its online presence and ramping up…
Charity donations plummet £500m to seven-year low
Official statistics from the Charities Aid Foundation have revealed the first signs of a backlash against the sector following last…
Three ad-blocking trial ‘wake up call to the industry’
Mobile giant Three is risking the wrath of the advertising world by pushing ahead with plans to block ads on…
Ad watchdog barks more often despite fewer gripes
The advertising watchdog has hailed its proactive approach to regulation, with its annual report showing that it forced a record…