Nearly 80% of marketers want UK to stay in the EU
Senior marketers in the UK are overwhelmingly in favour of remaining in the EU, according to a new survey, with…
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Software Bureau’s Cygnus suite adds 125m records
The Software Bureau has added 125 million new records to its embedded suppression service within its Cygnus data processing suite….
Virgin Media cosies up to customers with Salesforce
Virgin Media has implemented a new marketing platform to create a single customer view which can even show its front-line…
US tech group buys digital shop We Are Experience
Digital design and tech specialist WAE – which includes We are London and We are Experience – has been bought…
Economist returns to TV with first programmatic ad
The Economist is marking its return to TV advertising as part of a programmatic strategy which sees the publisher’s subscriber…
Data compensation claims ‘could run into millions’
The term “data subject access request” may not exactly roll off the tongue but changes to EU data protection laws could prove…
Kitcatt Nohr boosts data tech with Blue Group deal
Kitcatt Nohr has beefed up its technology capabilities by signing a partnership with marketing tech platform specialist Blue Group in…
Digital retail marketing to be worth £248bn by 2020
Spend on digital retail marketing is set to increase from $174bn (£120bn) in 2015, to $362.1bn (£248bn) by 2020, according…
Page 3 stunner as Sun joins Waitrose loyalty scheme
It may seem an unlikely alliance but The Sun is aiming for a major sales boost among Waitrose shoppers after…
TMW launches dedicated digital ad studio for Sony
TMW Unlimited is pulling out all the stops for long-standing client Sony Mobile by creating a dedicated digital production studio for…