Logie joins DMA Roll of Honour

Logie joins DMA Roll of HonourScott Logie, who served as chair of the DMA board from 2011 to 2014, has been inducted into the industry body’s Roll of Honour in recognition of his services to direct marketing.
Logie led the organisation through a three-year programme of strategic redevelopment, which saw membership increase by over 25% to more than 1,000 members. He was also instrumental in steering the DMA to winning the Ofcom tender to continue its management of the Telephone Preference Service and to strengthen its campaigning activity on crucial industry issues such as consumer data privacy.
As well as having a long track record of serving on numerous DMA councils and its board, Logie has worked in the data sector for more than 25 years.
Most recently, he served as strategy director for Occam DM and strategic marketing director for St Ives. He recently left the business and is now a partner at the Mothership Group and managing director of Red Wigwam.
Guardian News & Media director of consumer revenues Julia Porter succeeded Logie as the chair of the DMA in January of this year.
She said: “I want to thank Scott for leaving the DMA in such a strong position to meet the dynamic challenges of serving the needs of the 21st Century one-to-one marketing industry.
“It’s due to the foundations that Scott laid that we’ve made great progress in strengthening our representation of the digital sectors, as well as the level of service we offer our members. His place on the DMA Roll of Honour is truly deserved.”
Logie added: “Being in a position to serve this industry is a fantastic privilege that carries great responsibility. I look back on my achievements at the DMA with pride and I’m honoured to have led the organisation through a period of incredible change to ensure that it measures up to the challenges of representing the interests of our dynamic industry.
“I’d like to thank my deputy Malcom Green for his outstanding assistance and I’m pleased to have handed on the baton to Julia, and Shaun Bailey as a supporting deputy chair, who I have no doubt have the vision to lead the DMA through its next phase of development.”

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  1. Scott Logie joins DMA Roll of Honour http://t.co/1hbiUiUr8n #directmarketing #digitalmarketing #advertising

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