Meat substitute brand Quorn is aiming to accelerate growth with the appointment of digital agency Rise at Seven, the search-first content marketing agency, to lead strategy and execution across content, social, digital PR, demand marketing and SEO.
The partnership, which has already launched, will see Rise at Seven blend organic media planning, cultural insight and search-led strategy, with the aim of helping Quorn build momentum over time by balancing demand generation with discoverability across every searchable platform.
The first work was a bold, culture-led social campaign which achieved 60 million views, generating an increase in desire for Quorn’s frozen products generating mainstream conversation at scale.
The focus was on shifting perception and ensuring Quorn is easier to discover wherever people search, scroll and make decisions. The brand saw category search demand increase during the festive period by 19% YoY.
As consumer behaviour continues to evolve, Quorn is responding to how people now explore meat-free options from inspiration on social platforms, to evaluation through search and content, to purchase decisions influenced long before the final purchase.
Rise at Seven’s role is to connect those search journeys, to ensure Quorn shows up consistently across platforms with content people actually want to engage with, rather than fragmented campaigns optimised to single channels.
Quorn originated in the UK and is sold primarily in Europe, but is available in 11 countries; the brand is owned by Monde Nissin.
Quorn Foods global head of digital Lindsay Winstanley said: “Rise at Seven’s intent-led approach has given us a clearer understanding of how people are searching, discovering and engaging with our category – and how Quorn can show up meaningfully across every stage of that journey.
“We’re excited to be working with Rise at Seven as our agency partner and to continue building momentum together as we scale Quorn’s presence across multiple platforms and markets.”
Rise at Seven founder and CEO Carrie Rose said: “Quorn asked us to spark demand and make them the most visible brand within their category. Our first campaign reached over 60 million people and increased search demand by 19%. We’re proud to be partnering long term with Quorn across demand marketing, organic and social to build sustained category leadership, not short-term spikes.”
Founded in 2019 by two former Kin + Carta executives, Rise at Seven’s clients now include SharkNinja, SIXT, Capital One, Bumble, Parkdean Resorts and Kroger.
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