Charity unveils Secret Santa swap

Charity unveils Secret Santa swapChildren’s charity Kids Company is launching a mobile app enabling consumers to swap unwanted Secret Santa gifts, while also donating money to help thousands of vulnerable children, young people and families it supports during the festive season.
Devised by Rapp, Secretsantaexchange.co.uk uses similar functionality to online dating sites, and allows users to upload a picture of their gift. They can then swipe through all the others that have been uploaded by other employees in different companies.
On finding a ‘match’ they can arrange a swap, and are prompted to make a voluntary financial donation of £3, £5 or £10 to Kids Company to help give vulnerable children and young people their own Christmas gift.
The app was created by the Rapp creative team Emma Leamore and Mick Pollard.
Kids Company founder and chief executive Camila Batmanghelidjh said: “When you are left alone on Christmas Day, the most painful shame takes over. No family or friend to turn to on a day when everyone is gathered together.
“It is for the children, young people and traumatised carers who are terrified of Christmas that we open on Christmas Day at Kids Company. It’s a joyful, mad, ramshackle day enriched by the generosity of complete strangers. On December 25th we bring together those who have needs and those who can meet them in one big celebration”
Rapp creative director Jon Leney added: “Every year the UK’s employees spend hundreds of thousands on stuff that ends up in desk drawers. The Secret Santa Exchange allows you to spread the cheer beyond the walls of your office.”

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