Insurance firm Hastings Direct has given Rapp “double bubble” by appointing the Omnicom agency to handle both its creative and media accounts following two separate reviews.
In two pitches managed by Agency Insight, Rapp’s creative and media agencies pitched separately for the accounts, but were chosen together as an integrated solution to both briefs.
The agency has been tasked with building awareness of the Hastings Direct brand portfolio, which also includes People’s Choice, Insure and Renew. Activity will include TV, radio, outdoor, press, direct mail and online.
The company has used Havas EHS, All Response Media and Antidote in the past, with the latter being responsible for its first TV ad campaign for four years, which was launched in 2013.
Hastings Direct marketing director Nicola Charles said: “Rapp demonstrated a great deal of passion and presented the depth of insight, across creative and media that will help us achieve our ambitious growth plans. We are really excited at the prospect of working with an established integrated team across media and creative, based under one roof.”
Rapp chief executive Marco Scognamiglio added: “We were able to deliver a truly customer focused solution, maximising the impact of data, creative and media from the outset. It’s a fabulous opportunity and I’m confident that we can help Hastings exceed their growth ambitions.”
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