Lida appoints Trefor Thomas as new creative chief

trefor thomas 1Lida has recruited Trefor Thomas, former RMG creative boss and the co-founder of Brand Advocate, to succeed Nicky Bullard as its first chief creative officer.
Bullard, who was executive creative director, left last month after 15 years at the M&C Saatchi agency to join Meteorite as chairman and chief creative officer.
Thomas joins from SapientNitro, where he was ECD, and will head up Lida’s creative department. He has over 20 years’ experience, during which he has won numerous industry plaudits, including Cannes Lions and DMAs.
Before Sapient, Thomas was creative director at Brand Advocate, the agency he co-founded in 2008.
But it is perhaps his time as chief creative officer of RMG Connect (now JWT) for which he is best known in direct marketing circles. Along with chief executive Jonathan Harman, Thomas was responsible for boosting the profile of the agency, picking up a hatful of industry awards in the process.
Before RMG, Thomas spent seven years at Saatchi & Saatchi in senior creative roles; first in Singapore and then in the London office.
At Lida, he will report to chief executive Victoria Fox, who said: “Trefor’s passion and drive, coupled with his multiplatform and award-winning expertise, made him the perfect person to strengthen the creative agenda across all Lida clients. I am excited for the team and for our fantastic clients who will benefit from Trefor’s experience and track record.”
Thomas, who starts in June, commented: “For me, Lida already fuses a deep knowledge of loyalty and data, and now I’ve got a brilliant opportunity to apply an additional layer of technological knowhow and creativity. To be working with a team of kindred spirits, who totally understand the business of being direct, feels really exciting.”

Related stories
MRM Meteorite lures Lida’s Nicky Bullard for top job
Trefor Thomas joins SapientNitro
Meteorite grabs Whitson from WPP
P&O and Cunard sail into Lida
Lida recruits ‘mega brain’ Calvert
‘Outstanding’ Lida boosts M&C
Oxfam picks Lida for direct task
Alzheimer’s Society appoints Lida
Lida lands John Lewis financial task

 

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field