Engine Group is beefing up Partners Andrews Aldridge’s digital and UX offering by merging its digital agency Fantastic Thinking into the direct marketing business.
Fantastic Thinking’s clients – which include News UK, Corinthia Hotels and the Youth Hostel Association – and its 25-strong workforce will transfer to Partners. The two agencies have already worked together on a number of accounts, including Sainsbury’s and MTV.
The agency was acquired by Engine in July 2011 and its four founders – Matt Harvey, Philip Scotcher, Alister Liley and Richard Hiscutt – left last year after the end of their earn-out period.
To beef up the new team, Partners has recruited OgilvyOne’s lead UX architect Martin Bui to head the new UX team, while Essence partner and head of creative services practice Alastair Cole has been lured to be chief innovation officer.
Partners Andrews Aldridge chief executive Martin Nieri said: “Incorporating the skills of the Fantastic Thinking team into the PAA offering boosts our UX, tech and innovation capabilities and enhances our customer engagement offer. It means we have an immensely powerful proposition for marketers for whom customer engagement is top of mind.”
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