REaD Group revamps Qinetic file

The REaD Group revamp team have been at it again; not only have they quietly rebranded The Data Agency back to the REaD Group, now they have given the company’s 68 million-records Qinetic suppression product the once over.
The company, which claims the new file will “bring intelligent data processing and insight to the well worn process of suppression”, has already overhauled its lead generation platform Research Opinion Poll, as well as revealed the launch of a new – as yet unnamed – platform which groups together all of the data it owns and manages.
Launched in 2012, Qinetic has always removed goneaways and deceased records but the revamp will see it now provide data on relocation addresses, new occupiers, financial risk indicators and demographic profiles of postcode areas.
It is made up of 68 million records, including 64 million gone-aways and 6.4 million deceaseds, with 75% of the database having relocate or new occupier information.
REaD Group chief executive Jon Cano-Lopez said: “Suppression as a data management tool has been around for decades. This new Qinetic is the next stage in bringing intelligent data processing and insight to the well worn process.”