JustGiving hires Rapp for CRM brief

JustGiving, the social platform for charitable donations, has appointed Rapp to handle its CRM account, following a competitive pitch.
The agency has a rich history in handling charity direct marketing accounts, and has worked for NSPCC, Guide Dogs, Cancer Research UK, and ActionAid.
Rapp has been appointed to support JustGiving in its mission to connect causes with people who care, as it launches a new social platform for giving.
JustGiving’s new platform allows anyone to see the things their friends are doing for the causes they care about. Rapp will help JustGiving to connect fundraisers’ activity across all channels, from email to mobile and social. It is being rolled out in the coming weeks and users can sign up for early access by visiting justgiving.com/bethefirst.
The appointment comes as the company launches a new Twitter campaign, #ICare, which aims to inspire people to share the causes they feel passionately about. Katie Price, Krishnan Guru-Murthy, Sinitta and Arlene Phillips are among the first high profile figures to back the initiative.
Since launching in 2001, JustGiving has helped over 22 million people to raise £2bn billion for over 13,000 charities. Over 10 million people are now registered with the platform.
JustGiving chief marketing officer Charles Wells said: “JustGiving is going through an extremely exciting period of innovation as we become a social platform for giving. Understanding our users’ behavior and giving them a seamless experience across all channels is an incredibly important piece of that puzzle. We’re delighted to have Rapp on board.”
Rapp managing partner Carolyn Stebbings added: “JustGiving are leading the way in revolutionising giving. Their ambition to really understand consumer behaviour to create a fully connected online real time experience across social, mobile and email, is incredibly exciting.”